Credit Plus

Upgraded API Integration for a Smarter, Faster Car Finance Platform
Overview ChallengesSolution
Credit Plus is one of the UK’s leading car finance specialists, known for its trusted lending network and customer-first approach. With access to a vast range of vehicles and flexible finance options, the brand makes securing car finance simple, transparent, and tailored. DigitaComms partnered with Credit Plus to modernise their technology stack – upgrading their data integration systems and enhancing the user experience without disrupting existing site operations.
Company type
Automotive & Finance
Size
10-20
Services delivered
API Integration, UX Enhancement, Performance Optimisation
Region
United Kingdom

Challenges

Credit Plus was already using the MarketCheck API to display live vehicle data, but the system was running on an outdated version that limited functionality and flexibility. Their website was built outside of WordPress, which required a creative approach – building a standalone subdomain platform that replicated their brand identity while integrating the latest MarketCheck API and AutoConvert for live finance applications. In addition, the client wanted custom dealer prioritisation features and a UX refresh to highlight benefits, improve engagement, and simplify navigation for users.
VISIT SITE

Solution

We developed a dedicated, API-driven search platform optimised for performance, conversion, and seamless integration.

Upgraded MarketCheck API

Implemented the latest version for faster performance, improved data accuracy, and expanded filtering options.

AutoConvert Integration

Connected finance applications directly to the client’s sales dashboard, improving lead flow and operational efficiency.

Standalone Subdomain Build

Recreated their brand’s header and footer for a seamless visual experience across domains.

Custom Dealer Prioritisation

Added tailored functionality to spotlight preferred dealers and enhance lead distribution.

Results

Following launch, Credit Plus saw measurable improvements across both user engagement and operational performance:
Increase in User Engagement
+ %
Faster Load Speed
+ 0 %
Increase in Conversions
+ 0 %
Reduction in Bounce Rate
0 %
By upgrading the API infrastructure and refining the UX, DigitaComms helped Credit Plus deliver a more connected, data-driven, and efficient customer experience.

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