We were tasked with creating a brand that positioned the company as a seasoned industry leader – one that exudes credibility and trust from day one. With a target audience of top-tier healthcare companies in the U.S., the brand needed to reflect the high quality of their SaaS offering. To achieve this, we developed a series of mood boards to capture the brand’s essence, laying a strong creative foundation. Collaborating closely with Joslin Insight, we crafted a brand that not only embodied their core values but also seamlessly stood alongside well-established industry leaders – instantly making an impact in the market.