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Joslin Insight

Branding and Digital Development for a U.S. Healthcare Research Leader
Overview ChallengesSolution
Joslin Insight is a full-service market research consultancy specialising in the healthcare sector. They deliver advanced market insights and employee engagement research for healthcare organisations, care providers, associations, and foundations across the U.S. With a mission to empower clients through data-driven intelligence and technology-led research, Joslin Insight sought a brand and digital presence that would reflect their credibility, innovation, and leadership within the healthcare industry.
Company type
Healthcare Research & SaaS
Size
5-10
Services delivered
Brand Identity, Website Design & Development, Print & Digital Collateral
Region
United States

Challenges

The primary goal was to establish a premium brand identity that would position Joslin Insight as an authoritative and trustworthy partner from day one. Targeting top-tier healthcare providers and associations, the brand needed to project professionalism, integrity, and innovation – aligning visually and tonally with established global research firms. Our challenge was to craft a cohesive brand and digital presence that not only captured their core values but also visually communicated their expertise in healthcare analytics and data interpretation.
VISIT SITE

Solution

Working closely with the Joslin Insight leadership team, we developed a complete brand ecosystem designed to instil confidence and inspire engagement.

Brand Identity Development

Created a refined, contemporary logo and visual language grounded in trust, insight, and clarity.

Creative Direction & Mood Boards

Explored visual concepts and tone through iterative design workshops, defining a unique yet industry-aligned style.

Custom Website Design & Build

Designed and developed a modern, responsive website showcasing their expertise, services, and case studies.

Digital & Print Collateral

Produced branded communications, presentation templates, and report designs that reinforce brand consistency.

Results

The result was a cohesive, professional brand presence that elevated Joslin Insight’s market position – driving credibility, engagement, and measurable brand awareness.
Increase in Website Engagement
+ %
Growth in Brand Awareness
+ 0 %
Improvement in Conversion Rates
+ 0 %
Reduction in Bounce Rate
0 %
The new identity and digital platform positioned Joslin Insight as a trusted, forward-thinking healthcare research brand, setting a strong foundation for future growth.

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