In commissioning a redesign, the team was looking to drive substantial innovations in the way this communication takes place. The main challenge was to find new and better ways to make the blog content as easy as possible for bloggers and journalists to find, engage with, access and repurpose.
The Sony Mobile website is one of the mainstays of Sony Mobile’s owned media strategy. It is the company’s mouthpiece on the internet and caters to an audience primarily composed of journalists, bloggers and superfans.
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Their dedication to the project went above and beyond at every step.
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