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CASE STUDY

About

Target Audience

Electric Vehicle Owners

Hotels and businesses

Key challenges

Sony Mobile’s PR team is the driving force behind the blog’s editorial policy and uses the site to drive extensive worldwide media coverage.

In commissioning a redesign, the team was looking to drive substantial innovations in the way this communication takes place. The main challenge was to find new and better ways to make the blog content as easy as possible for bloggers and journalists to find, engage with, access and repurpose.

Key features

The Sony Mobile website is one of the mainstays of Sony Mobile’s owned media strategy. It is the company’s mouthpiece on the internet and caters to an audience primarily composed of journalists, bloggers and superfans.

Custom WooCommerce Funnel

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Custom WooCommerce Funnel

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Custom WooCommerce Funnel

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Custom WooCommerce Funnel

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Results

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What they said

Peter O’Brien - Chief Marketing Officer at Go Zero Charge

Their dedication to the project went above and beyond at every step.

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